Introduction For a century ago, salespeople are practicing a traditionalisticistic selling process which is face-to-face sell products and services. But, of course, it needs to take aim a lot of time, energy, and expense in doing a traditional selling with nodes. While in todays engineering drive environment, many computer hardware and software product has been amend in stages over the years. With these improvements of technology, people uptake computers, mobile phones and others software to advance their work. There is effective software that has mostly been employ in sales management which is called the sales root for mechanisation (Sales fierceness mechanization n.d). Sales force automation (SFA) is the use of high-tech tools that automates business task effectively and efficiently which is same to marketing automation systems (Hair et al. 2009, 17). The business tasks are such as inventory monitoring and control, sound out tracking, cu stomer management, as wellspring as sales forecast analysis and employee performance rating (Bouljena et al. 2009). Besides, it is similarly integrating with the customer relationship management (CRM) where it utilize to put on a new marketing system (Denise 2005, 54).

Nowadays, the organizations are use this software to improve its productivity and to chief(prenominal)tain their customer relationships (Koivula 2006, 4). However, sales force automation has its advantages and disadvantages for the business. Advantages of Sales Force Automation One of the main advantages of sales force automation is that it helps firms to rescue time and ! money. starting signal of all, it helps companies to manage the sales force in an easy and time-saving carriage (Bouljena et al. 2009, 172). For instance, sales manager fucking track all the results mechanically such as firm and customers activities and straight-forward using the computer to introduce the results (Koivula 2006, 22). Thus, they can strongly cerebrate on doing other administrative work instead of blow their time on...If you want to plump a full essay, order it on our website:
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